How to Choose High-Yield Keywords For Software & Technology Company Lead Generation

Many software companies today are not employing best practices regarding SEO, and in my opinion, are leaving some of the most qualified and cost effective leads on the table. There are obviously many facets to SEO; I would like to cover a topic/tactic known as Keyword Selection which I have deployed successfully at two software companies. The result was that each company saw organic search traffic grow more than 45% in a short period of time, and have seen conversion rates in excess of almost 6% on that traffic (conversions in both cases meant registering for a trial product).

Companies tend to gloss over keyword selection with an, “I know the keywords for my business. I don’t need to spend a lot of time on this.”An extensive and thoroughly researched keyword list will result in Google indexing more of your keywords, better search page results, and increased traffic to your website, and should be the foundational basis for a cohesive SEO strategy. For software companies that sell technical products such as developer tools, infrastructure software, and virtualization tools, keyword selection can be of paramount importance to a productive SEO strategy.

Here are a few essential questions and thoughts to consider during the keyword selection process:

1) Are you putting yourself in the shoes of your potential customer and the search terms they, not you, would use when searching for the goods or service you provide? You might call what your product does “Business Transaction Management,” but does your potential clients refer to it by the same name? Is that the term your users are searching on, or one that Gartner is looking to propagate?

2) Technical users frequently search on technical phrases such as error messages and terms that contain how-to and download. They also search for very specific issues, i.e., “VMware IO Problems.” To increase traffic you need to create optimized pages on your website for error messages and specific deep-dive problems your product solves.

3) Use the Google Keyword Tool and Google’s “searches related to” suggestions on the bottom of most search pages to research keywords. Google’s Keyword Tool enables you to view search volumes and competition for terms, and will help you discover research and select deep-dive search terms.

4) Dig deep & assess your competition. Get creative and think beyond the obvious broad keywords. Targeted keywords lead to more qualified prospects, and pick keywords where you can win. If IBM and HP dominate a certain keyword, you likely can not win, so think about derivatives of the broader terms that the behemoths go after.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

Case Study

I did work for an Open Source Java Tools vendor whose target audience was Java developers. At first they had tried optimizing their site for the broad terms that generated massive search volumes such as Java, Java Development Tools, and Open Source Java. They quickly realized that they could not win (a win being on the first page of the Google search results) against the likes of IBM, Sun and HP, whose has deep content, well-established websites, and massive inbound links, which all were unbeatable. Deeper research and analysis illuminated three revelations:

· The broad search terms were attracting junior developers, who were looking to download free tools, get basic how-to information, or the newest version of Java.

· Senior developers searched for very specific phrases, such as actual error messages and detailed descriptions of the issues they were experiencing.

· We noticed that these error messages had commonalities and the web pages that we created were specifically optimized for these error messages and very specific problem descriptions. These new pages quickly made the first search engine results page, generating excellent traffic that was extremely qualified and converted at a very high rate.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

Finance Software – Technology at Your Fingertips

Keeping records can be a daunting task and it is necessary that you make it as accessible yet as private as possible. This can also be stressing when you want to budget and you find it difficult to keep everything organized. To make the finance aspect of your life more bearable, you can get finance software that will help you manage your finances better. It will help you keep track on your spending habits, your investments and will also help you compare the various long term prospects, like loans that could work in your favor.

The software is also designed to help with the mathematical aspect of your finances. When looking for finance software, it is essential that you do proper research and settle for one that is user friendly and pocket friendly. All you are required to do is to input your information once and then it will prepare your budget for each month. In addition, you can also use the software to track your progress which will in turn motivate you to attain your goals.

It is essential that your program is compatible with your computer and operating system when you are selecting software. It should also be easy for you to understand its functions. It also comes designed with different features that you can choose from. You could choose to use an automated system which will reduce your workload. There is also the pre- made forms option and all that is required of you is to fill in the necessary information.

Another type is the loan calculator that allows you to input information on the various loans available and you can compare the options. Having reliable Internet compatibility will help you manage your banking functions and help you pay your bills promptly. Finance software helps you maintain control of your finances.

Software Technology Jobs Career in IT Industry

Software Jobs! – A Promising Career!

The IT Industry has developed into a giant Industry. Years ago it was just a spark and today it has spread as a massive fire. Every industry has to first have a strong IT Backup and thereafter the variety of departments is built upon the strong foundation of IT. The information and Technology is a vast arena which needs a touch of specialization in the areas requiring expert knowledge and skills for its execution.

Various types of Jobs in the Software Industry

Customer Service
Key Requirements: Good Communication Skills, with sound knowledge of the company and company business.

Key Job Responsibility: Handling Customer Queries, with questions related to the company, ordering accounting information or status to name a few.

Software Engineer
A software engineer is placed at a very crucial position. A software development engineer is highly skilled computer programmer. After completion of degree courses and various other certifications the engineer is all set to put into to action in the IT World that entire he has studied. It is not as easy as it seems to get a job as a Software Engineer, so along with studies or on part time basis it is advisable to get into entry level jobs in programming or create your own software programmes.

Hardware Engineer
This is position where we require you need to design and create complete hardware package or portions for a hardware device. Here there needs to be good understanding of circuits, electronics, firmware and designing. Only after acquiring a specify Degree of a Hardware Engineer, this task can be performed well.

Networking
This job involves set ups, troubleshooting, maintaining a network. Here the major concern is to understand of how are the working conditions of the Network, the understanding of the underlying structures and the protocols. There are varieties of certificate courses available today, namely CCNA, MCSE ETC.

Quality Assurance/System Analyst/Tester
He is responsible for testing the programme developed by the hardware and software programmer and test out all the features of a product for any problems and usability issues. Familiarity with computers, software, hardware and company’s product is of utmost need.

Sales
Sales of computer software, computer hardware, computer programme, needs in-depth knowledge of the product which can be gained by thorough study of the companys web page. It can be a great experience and a plus point to begin a career in the IT Industry.

Technical Writing
If you have a flair for writing and you possess knowledge of the Software industry or the IT Industry then you could opt for the post of a “Technical Writer”. This job involves the work of creating and editing of technical papers and manuals.

Security Experts
The job responsibility includes to test and find vulnerabilities in a system, hardware device or software program. Someone who has strong knowledge of how software, hardware work and how to exploit them, Savvy in system usage, and good programming skills.

Conclusion
The above fields are just a mix of positions and there are varied other fields too. So this can lead us to the conclusion that the Software Industry is growing and has a variety of Jobs to offer.

It does have a promising career ahead!